Features

Everything Leaf360 does, in one list.

Leaf360 is one system for the whole job: the leads, the loans, the partners, the follow-up, the calling, the wholesale lenders and the compliance underneath all of it. Here is every part of it, in the order you meet it, with the plan each one starts on.

Lia does the building

You describe the outcome. Lia builds the campaign, the workflow or the answer, and waits for your approval before anything reaches a client.

Meet Lia

One system, not seven

Pipeline, partners, email, texting, calling, marketing, wholesale and compliance in one place, so nothing falls between tools.

Against the cobbled stack

Open, not walled

Leaf360 connects to your LOS and the systems you already run, and Lia works inside Claude and ChatGPT through the Leaf360 MCP server.

See integrations

Published pricing

Free plan with no credit card, $59 Core, $99 Pro per user per month, 5% off annual. No setup fee, no implementation project.

See pricing
01

Usage

What each plan includes before you add anything: how many records you can hold, how much email you can send, how many Ask Lia credits you get, and whether calling is included.

  • Leads, loans & partnersEvery plan

    How many records you can hold across the three pipelines before a plan limit applies.

  • Email from your own inboxEvery plan

    Connect your Google or Outlook account and send one-to-one email from your own domain, with no monthly cap on any plan.

  • Marketing & automation emailPro add-on

    Bulk campaigns and emails sent by workflows go through the Email Marketing or Multi-Channel add-on, available on Pro.

  • Ask Lia creditsEvery plan

    Every Ask Lia request uses credits. Everyday questions use far fewer than research, document review or Deep Mode, so 100 a month goes a long way for regular use.

  • SeatsEvery plan

    How many people from your company can work in the same Leaf360 account.

  • Phone lines includedPro and up

    A dedicated calling and texting number inside Leaf360. Extra lines can be added on Pro.

02

Pipeline & records

Three separate pipelines, kept apart on purpose: leads before they apply, loans in process, and the referral partners who send you both.

  • Sales pipeline with list & board viewsEvery plan

    Your pre-application leads, shown either as a sortable list or as a board you drag people across.

  • Loan pipelines & custom stagesEvery plan

    Loans in process carry a status from your LOS, and you decide which statuses roll up into which stage.

  • Referral partner pipelinesEvery plan

    Real estate agents, title reps and insurance contacts get their own stages, so a partner relationship is tracked like a deal.

  • Custom fields on leads, loans & partnersEvery plan

    Add the fields your business actually uses, and they show up in filters, imports and workflow conditions.

  • CSV import & exportEvery plan

    A four-step importer brings your old database in, and everything exports back out whenever you want it.

  • Bulk actions & saved filtersEvery plan

    Select hundreds of records at once to reassign, retag, move a stage or send, and save the filter you used.

  • Public lead forms (hosted & embeddable)Every plan

    Forms you can host on a Leaf360 page or drop into your own site, landing straight in the sales pipeline.

  • Lead sources & sub-sourcesEvery plan

    Label where each lead came from, down to the campaign, so the reporting can tell you what is worth repeating.

  • Archive & restoreEvery plan

    Move dead records out of the working pipeline without deleting them, and pull them back if the file wakes up.

  • Referral emails turned into leads automaticallyCore and up

    Forward a referral partner's email and Leaf360 reads it and creates the lead, so nothing gets copied out by hand.

  • SLA rules, timers & breach alertsCore and up

    Set how fast a new lead has to be touched, and get told when the clock runs out instead of finding out later.

03

Lia

Lia is the agentic AI built into Leaf360. You describe the outcome in plain language and she builds the campaign, the workflow or the answer, then waits for your approval where it matters.

  • Ask Lia in plain language across leads, loans, tasks, calendar & mailEvery plan

    Ask a question or give an instruction in a sentence, and Lia works across your records instead of handing you a search box.

  • Specialist modes

    Switch Lia into a specialist for the job in front of you. Each mode changes what she looks at and how she answers.

  • Lenders: guideline answers from your connected wholesale lenders, with the source citedEvery plan

    Lia reads the guideline documents attached to the lenders you are connected to and shows you where the answer came from.

  • Income: qualifying income from a pay stub, W2, 1099 or tax returnEvery plan

    Upload the document and Lia works out qualifying income and shows the math behind it.

  • Underwriter: loan file & guideline review, including DU and LP findingsEvery plan

    Lia reviews the file the way an underwriter would, including the automated findings, and tells you what is missing.

  • Appraisal: comparable sales, adjustments, reconciliation & red flagsEvery plan

    Lia reads the appraisal and points at the comparables, the adjustments and anything that will draw a condition.

  • Approval conditions: track PTD, PTC & PTF conditions to clear to closeEvery plan

    Conditions are tracked as prior to docs, prior to closing and prior to funding, so nothing sits unowned.

  • AI Coach on the dashboardEvery plan

    Reads your pipeline and tells you what to work on next.

  • AI email & SMS builderEvery plan

    Describe the message and Lia writes the template block by block, on brand, ready to save and reuse.

  • Loan scenarios matched to your connected lenders' guidelinesEvery plan

    Describe the borrower and the loan, and Lia comes back with which of your lenders can take it and why.

  • Deep Mode: give Lia a whole job, not a questionCore and up

    Instead of a back-and-forth chat, hand Lia one big task, like re-engaging 300 stale leads or building a campaign from scratch. She works through it on her own while you watch the progress.

  • Partner outreach written by Lia, approved by youCore and up

    Lia drafts the follow-up for each referral partner. It waits in your approval queue, you approve, it sends.

  • AI meeting notetaker with summaries & action itemsCore and up

    Send a notetaker into a live meeting or pull in a Zoom recording, then read the summary, action items and transcript.

  • Leaf360 MCP serverLimited time, all plansEvery plan

    Connect Claude, ChatGPT or any MCP-capable assistant to your Leaf360 workspace. Use it to clean up and import your data, set up Leaf360 for yourself or your team, build automations on Core or Pro, and design email templates.

04

Communication

One inbox for email, calls, texts and partner messages, with a phone line, a meeting scheduler and call transcripts attached to the same records.

  • Unified inbox: email, calls, texts & partner messagesEvery plan

    Every conversation with a person, in whichever channel it happened, sitting in one thread on their record.

  • Connected email (Gmail, Outlook)Every plan

    Send one-to-one email from your own domain through your Google or Outlook account, with no monthly cap on any plan.

  • Meeting schedulerEvery plan

    Book meetings and see what's coming up next to your inbox. Connects to Zoom and Calendly.

  • Built-in phone & texting linePro and up

    The Leaf360 phone system is part of Pro. Free and Core do not include calling or texting.

  • Additional phone linesPro add-on

    Extra numbers for a team, a branch or a campaign, added to a Pro account.

  • Unlimited calls & textsPro and up

    No per-minute or per-message counting on the line that comes with Pro.

  • Call recording with spoken disclosurePro and up

    Calls can be recorded, and Leaf360 reads the disclosure to the caller before the call connects.

  • Call transcripts & AI call detailsPro and up

    Every recorded call comes back as text with the details pulled out, so you are not taking notes while talking.

  • Business hours, ring strategy & voicemailPro and up

    Decide when your numbers ring, in what order they ring, and what a caller hears when nobody picks up.

  • Number portingPro and up

    Bring the number your clients and partners already have instead of asking them to learn a new one.

  • Spam shield & blocked callersPro and up

    Screen the numbers you do not want ringing through, and block the ones that keep coming back.

  • SMS blastsPro add-on

    Bulk text campaigns billed by segment volume, separate from the texts on your included line. Available on Pro.

05

Marketing & automation

Templates, campaigns and a full workflow builder, plus the AI assistant that builds a workflow for you from one sentence.

  • Email template library & block editorEvery plan

    Build and keep your email templates in a block editor, organized in folders your whole team can use.

  • Merge fields & test sendsEvery plan

    Drop borrower, loan and partner data into a template, then send yourself a test before it goes anywhere near a client.

  • SMS template libraryPro and up

    The same idea for texts: saved messages with merge fields, ready for a workflow or a one-off send.

  • Bulk & scheduled email campaignsPro add-on

    Requires the Email Marketing add-on, available on Pro.

  • Multi-channel sequences (email + SMS)Pro add-on

    Email and text steps in one automated sequence, through the Multi-Channel add-on, available on Pro.

  • Campaign analytics: delivery, opens, clicks & bouncesPro and up

    Every bulk send reports delivery, opens, clicks and bounces, down to which recipient did what.

  • Brand Wiki & media libraryEvery plan

    One place for your logos, colors, voice and compliance details, plus the image library that feeds every AI-written email and page, so everything Lia makes is on brand.

  • Mortgage rate dashboard & movement alertsEvery plan

    Rates in the product, with alerts when they move, so a rate email is a reaction and not a guess.

  • Workflow builder: triggers, actions, branching & delaysCore and up

    One trigger, then a chain of steps you can branch, delay and loop, with a test run before it touches a real record.

  • AI assistant that builds workflows from plain languageCore and up

    Type what you want the automation to do and Lia builds the trigger and the steps, then stays available to edit them.

  • Pre-built workflow templatesCore and up

    A gallery of automations you can load into the builder and change, instead of starting from an empty screen.

  • Workflow run analytics & execution historyCore and up

    Every run, step by step, with what succeeded, what was skipped and the exact error on anything that failed.

  • AI website builder & site templatesCore and up

    Describe the site you want and Leaf360 builds it, using the brand you already set up in Brand Wiki.

06

Reporting

Where the month actually stands: six key numbers on the dashboard, a pipeline chart against your goals, a team leaderboard and referral partner analytics.

  • Dashboard: key numbers, pipeline chart & forecast vs goalsEvery plan

    Six numbers for the range you pick, a pipeline chart and your forecast against your goals, each tile clicking through to the list behind it.

  • Team leaderboardCore and up

    Production across the team in one ranked view, from the same data the dashboard uses.

  • Partner performance analytics & tiersCore and up

    Which referral partners actually produce, with a conversion funnel from credited lead to closed loan and tiers built off it.

  • Call history & call analyticsPro and up

    Every call your company made or took, searchable, with the numbers behind them.

07

Leaf360 TPO marketplace

The wholesale lender marketplace, inside the CRM. Find a lender that can take the file, connect with the account executive, and ask Lia what the guidelines say.

  • Browse & connect with wholesale lendersEvery plan

    Search the marketplace by product, state or name, then connect, which notifies the lender's account executive for real.

  • Lender guideline Q&A with cited sourcesEvery plan

    Ask about a scenario and Lia answers from the guideline documents attached to your connected lenders, citing the source.

  • Request a lender that isn't listed yetEvery plan

    If the lender you need is not in the marketplace, request it and a company admin decides.

08

Portals

Logins for the people who do not work at your company: referral partners get their own portal, and borrowers get a Credit Watch portal for their score.

  • Partner portal for agents, title & insuranceCore and up

    Give a referral partner their own login, carrying your branding rather than ours, so they can see their referrals.

  • Credit WatchCore and up

    Soft-pull credit monitoring for your clients: a monthly credit score, alerts when something changes, and a portal where they can see it. Report credits are bought separately.

09

Integrations

Leaf360 connects to the systems you already run instead of asking you to abandon them, starting with your LOS.

  • Loan origination: Encompass, Arive & LendingPadCore and up

    Two-way sync with the LOS, so loan status changes land in Leaf360 without anybody retyping them.

  • Follow Up Boss two-way syncCore and up

    Your agents stay in Follow Up Boss and you work in Leaf360, with both sides in sync.

  • HubSpot & SalesforceCore and up

    Keep the CRM your company already bought and connect it, or move across at your own pace.

  • Zoom, Google Meet & Microsoft TeamsEvery plan

    Meetings booked and joined from Leaf360, with the notetaker available on paid plans.

  • Calendly & Google CalendarEvery plan

    Your booking links and your calendar, visible next to the pipeline instead of in another tab.

  • Gmail & OutlookEvery plan

    Connect your own mailbox so email sends from your domain and threads land back on the record.

  • Google Drive, Docs & SheetsCore and up

    Pull documents and spreadsheets into workflows and records without downloading and reuploading them.

  • Slack notificationsCore and up

    Send a workflow's alerts into the channel your team already watches.

  • Zapier & TypeformCore and up

    Connect the long tail: anything with a Zapier connector, plus Typeform submissions as leads.

  • FelloCore and up

    Push contacts to Fello for home-value nurture and bring the engagement back.

  • Custom integrationsEnterprise

    Built with you when what you run is not on the list.

10

Team, security & compliance

Roles, routing and seat management for the team, and the outbound rules that keep calling and texting inside the law without anyone having to remember them.

  • Advanced team management & rolesCore and up

    Invite, edit and deactivate members, set roles and permissions, and see who holds which seat.

  • Lead & loan routing to teamsCore and up

    Group people into teams and send unassigned leads, loans and contacts to the right person automatically.

  • Company-paid or self-paid seatsCore and up

    An admin decides who the company pays for and who pays for their own seat, and can switch either way.

  • Calling hours enforced automatically, including stricter state windowsPro and up

    Leaf360 won't place a call outside your hours, and applies shorter windows in states that require them.

  • Do Not Call scrubbing against federal, state & your own listPro and up

    Contacts are checked against the federal registry, state lists and your company's own list, on a schedule you set.

  • Text opt-in, opt-out & quiet hours handled for youPro and up

    Double opt-in, STOP and HELP replies, opt-out wording and quiet hours, managed by Leaf360.

  • Call recording disclosure, with all-party consent states handled automaticallyPro and up

    The disclosure plays before the call connects, and stricter wording swaps in when the caller's state requires everyone to consent.

  • Consent tracking for marketing outreachPro and up

    Record and expire consent for marketing, and decide what happens when a contact's consent status is unclear.

  • Advanced security & admin controlsEnterprise

    The admin depth an enterprise buyer's security review asks for.

  • Custom seats & volume pricingEnterprise

    Seat counts and pricing agreed with us rather than read off the pricing page.

11

Support

A help center with written guides and videos, group onboarding calls, and support by email and chat on every plan.

  • Help center & how-to videosEvery plan

    Written guides and videos for every screen, at help.leaf360.com, free to read before you sign up.

  • Group onboarding callsEvery plan

    Live group sessions with the Leaf360 team to get you set up.

  • Email & chat supportEvery plan

    Reach a person by email or chat on every plan, including Free.

  • Priority supportPro and up

    Your ticket goes to the front of the queue.

  • Dedicated success managerEnterprise

    A named person at Leaf360 who knows your account.

  • Dedicated onboarding & migrationEnterprise

    We do the move with you rather than handing you the importer and a help article.

Open platform

You don't have to choose on day one

Leaf360 connects to 21 systems, and Lia works inside Claude and ChatGPT through the Leaf360 MCP server. Start free, connect what you keep, and let the stack shrink at your pace.

Questions about what Leaf360 does

Leaf360 runs the parts of a mortgage business that live between the lead and the closing: three pipelines for leads, loans and referral partners, a unified inbox with email, calling and texting, marketing campaigns and automation, reporting on production and partners, the Leaf360 TPO wholesale marketplace, portals for partners and borrowers, integrations with your LOS, and the compliance rules that sit under outbound calling and texting. Lia, the agentic AI, is the thing you talk to across all of it.

Start with the whole thing, for nothing.

The free plan holds 5,000 each of leads, loans and partners, sends unlimited email from your own inbox, and includes the full Leaf360 TPO marketplace.

Free plan. No credit card. Published pricing.

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