# Leaf360 > Leaf360 is the AI Operating System for mortgage: CRM, communication intelligence, and wholesale infrastructure in one platform, run by Lia, the agentic AI for mortgage. Built by a loan originator for loan officers, mortgage teams, and wholesale lenders. Leaf360 replaces the cobbled stack most loan officers run today: a CRM, an email tool, a texting tool, marketing software, compliance trackers, and spreadsheets that don't talk to each other. You speak to Lia in plain language ("run a nurture campaign for my past clients") and it builds the workflow. Foundation models provide general intelligence; Leaf360 is the mortgage-specific layer that turns it into pipeline work. Leaf360 TPO adds a wholesale layer where brokers find, apply to, and stay credentialed with wholesale lenders. Full text of every citable page in one file: https://www.leaf360.com/llms-full.txt ## Product - [Home](https://www.leaf360.com/): What Leaf360 OS is and who runs on it. One system from lead to close. - [Features](https://www.leaf360.com/features): Every feature in Leaf360, grouped as the product is (usage, pipeline and records, Lia, communication, marketing and automation, reporting, Leaf360 TPO marketplace, portals, integrations, team and compliance, support), each explained in one sentence with the plan it starts on. - [Pipeline and records](https://www.leaf360.com/features/pipeline): Three separate pipelines for leads, loans and referral partners, custom stages, focus bars, SLA timers, custom fields and the four-step CSV importer. - [Communication](https://www.leaf360.com/features/communication): One inbox for email, calls, texts and partner messages. Unlimited email from a connected Gmail or Outlook on every plan; a phone line with recording, transcripts, business hours and porting on Pro. - [Marketing and automation](https://www.leaf360.com/features/marketing-automation): The workflow builder (triggers, branching, delays, loops, test runs) and the AI that builds a workflow from one plain-language sentence, plus templates and bulk campaigns with per-recipient analytics. - [Wholesale in the CRM](https://www.leaf360.com/features/wholesale): The Leaf360 TPO marketplace inside the CRM: browse wholesale lenders, read FICO, LTV, DTI and turn times, connect with the account executive, and ask Lia which lender can take a scenario with the guideline cited. - [Compliance](https://www.leaf360.com/features/compliance): Calling hours with stricter state windows applied automatically, federal, state and internal DNC scrubbing, SMS double opt-in with STOP and HELP, quiet hours, recording disclosure with all-party consent wording, and consent tracking. - [Reporting](https://www.leaf360.com/features/reporting): The dashboard's six key numbers and pipeline chart, forecast against goals, team leaderboard, call analytics, and partner performance with a conversion funnel from credited lead to closed loan. - [Lia, the agentic AI for mortgage](https://www.leaf360.com/lia): What Lia is, what she does inside Leaf360 (campaigns, workflows, partner outreach, lender guidelines, income and underwriting review, Deep Mode), and how to use her inside Claude or ChatGPT through the Leaf360 MCP server. - [Watch Lia work a mortgage pipeline](https://www.leaf360.com/lia-preview): An ungated recorded walkthrough of Ask Lia finding the leads that need attention today and drafting a unique email and text for each one, with the review step before anything sends. - [Leaf360 MCP server](https://www.leaf360.com/mcp): What the Leaf360 MCP server is, which clients connect (Claude, ChatGPT, Cursor, any MCP client), and what people use it for: cleaning up and importing data, setting Leaf360 up for a team, building automations on Core or Pro, and designing email templates outside Leaf360. On every plan for a limited time. - [Soft pull credit reports](https://www.leaf360.com/credit-reports): Soft pull credit inside the mortgage CRM. A single-bureau Experian soft pull (VantageScore 3.0, no score impact) is 5 credits, a soft tri-merge is 20, and $1 is 1 credit. The borrower verifies through a white-labeled link, the report lands on the contact, and DTI runs on the same screen. Pre-qualification only. A free account can order reports. - [Pricing](https://www.leaf360.com/pricing): Free, Core, Pro and Enterprise plans with a full feature comparison and FAQ. Free plan, no credit card. Annual billing is 5% off. - [Reviews](https://www.leaf360.com/reviews): Where to read third-party reviews of Leaf360 (Capterra, GetApp, Software Advice, G2, Mortgage Advisor Tools) plus named customer testimonials. 4.3 out of 5 from 4 verified reviews on the shared Capterra/GetApp/Software Advice pool, as of September 2026. - [Why Leaf360](https://www.leaf360.com/why-leaf360): Why teams move off legacy mortgage CRMs: speed, one login, and an AI that builds workflows from plain language. - [Get Started](https://www.leaf360.com/get-started): How to join Leaf360. - [The FUB Experience](https://www.leaf360.com/fub-experience): Leaf360 for teams coming from Follow Up Boss. - [AIME Member Offer](https://www.leaf360.com/aime): Welcome offer for AIME broker members. ## Who It's For - [CRM for Loan Officers](https://www.leaf360.com/loan-officers): The AI Operating System for mortgage, for solo LOs and small teams. Tell Lia what you need in plain language and she builds the campaign and runs the follow-up. No marketing ops hire required. - [CRM for Mortgage Brokers](https://www.leaf360.com/mortgage-brokers): Borrower follow-up plus wholesale built in. Leaf360 TPO manages lender search, applications, and renewals; two-way sync with Arive and LendingPad. - [CRM for Company Owners and Branch Managers](https://www.leaf360.com/mortgage-company-owners): The adoption-first mortgage CRM. Useful on day one for LOs, with production visibility across every branch for leadership. - [CRM for Retail Lenders](https://www.leaf360.com/retail-lenders): One system, built AI-first, for retail production, without the services team enterprise platforms require. Covers retail and wholesale channels. ## Wholesale and TPO - [Leaf360 TPO for Brokers](https://www.leaf360.com/wholesale): Find wholesale lenders, apply once, and track approvals and renewals in one place. Free for TPOs. - [Leaf360 TPO for Wholesale Lenders](https://www.leaf360.com/for-lenders): Free lender profiles plus credentialing, compliance monitoring, and renewal workflows. - [Wholesale Lender Directory](https://www.leaf360.com/leaf360-tpo): Browse wholesale mortgage lenders by state, products, and programs. - [Wholesale CRM](https://www.leaf360.com/wholesale-crm): The lender-side workspace for wholesale lending teams and account executives: broker applications in Broker Flow, the Leads and Applicants pipelines, compliance docs, milestone emails, a broker portal in the lender's branding, and team analytics. Distinct from the broker-facing Leaf360 TPO directory. - [Recruiting](https://www.leaf360.com/recruiting): The workspace mortgage companies use to hire, onboard and license their own loan officers and staff: Recruiting, Applicants, Onboarding and Rejected Applicants pipelines, licensed states on every team member record, Team Reports by licensed state, onboarding workflows, email templates, commission requests and a documents vault. Software for the hiring company, not job listings. - [Affiliates](https://www.leaf360.com/affiliates): The Leaf360 affiliate program. ## Comparisons Leaf360 is an open platform; most products below are point solutions inside the category it names, and several connect to Leaf360. Every comparison includes when the other product is the better choice. - [Compare Leaf360](https://www.leaf360.com/compare): Hub for every comparison and buyer's guide. - [Leaf360 vs the cobbled stack](https://www.leaf360.com/compare/leaf360-vs-the-cobbled-stack): One system versus the seven tools most loan officers run today. - [Leaf360 vs GoHighLevel](https://www.leaf360.com/compare/leaf360-vs-gohighlevel): General marketing platform versus the mortgage operating system that connects to it. - [Leaf360 vs Salesforce](https://www.leaf360.com/compare/leaf360-vs-salesforce): Consultant-configured CRM versus a mortgage model that ships built. - [Leaf360 vs Total Expert](https://www.leaf360.com/compare/leaf360-vs-total-expert): Enterprise engagement platform run by marketing versus a system the loan officer runs. - [Leaf360 vs Shape](https://www.leaf360.com/compare/leaf360-vs-shape): Dialer-first mortgage CRM versus the AI Operating System. - [Leaf360 vs BNTouch](https://www.leaf360.com/compare/leaf360-vs-bntouch): Template-driven mortgage CRM versus Lia writing the campaign. - [Leaf360 vs Jungo](https://www.leaf360.com/compare/leaf360-vs-jungo): Salesforce-based mortgage CRM versus Leaf360. - [Leaf360 vs Aidium](https://www.leaf360.com/compare/leaf360-vs-aidium): Centrally administered enterprise CRM versus Leaf360. - [Leaf360 vs Zeitro](https://www.leaf360.com/compare/leaf360-vs-zeitro): Low-cost CRM plus point of sale versus Leaf360. - [Leaf360 vs Surefire](https://www.leaf360.com/compare/leaf360-vs-surefire): ICE's marketing CRM versus Leaf360, both connect to Encompass. - [Leaf360 vs RAD CRM](https://www.leaf360.com/compare/leaf360-vs-rad-crm): Pre-built follow-up sequences versus Lia writing each touch. - [Leaf360 vs Bonzo](https://www.leaf360.com/compare/leaf360-vs-bonzo): Text-first follow-up layer versus the whole system. - [Leaf360 vs Insellerate](https://www.leaf360.com/compare/leaf360-vs-insellerate): Call-center lead routing versus the referral-driven loan officer. - [Leaf360 vs Velocify](https://www.leaf360.com/compare/leaf360-vs-velocify): ICE's enterprise lead management suite versus Leaf360. - [Leaf360 vs Floify](https://www.leaf360.com/compare/leaf360-vs-floify): Point of sale versus operating system; most teams run both. - [Leaf360 vs HubSpot](https://www.leaf360.com/compare/leaf360-vs-hubspot): General CRM with inbound marketing versus the mortgage model already built; Leaf360 connects to HubSpot. - [Follow Up Boss alternative for loan officers](https://www.leaf360.com/compare/follow-up-boss-alternative-for-loan-officers): For LOs who outgrew a real estate CRM. - [Best mortgage CRM in 2026](https://www.leaf360.com/best-mortgage-crm): Honest buyer's guide across the field. - [Best AI mortgage CRM in 2026](https://www.leaf360.com/best-ai-mortgage-crm): What AI actually does in each mortgage platform. ### Alternatives Same honest comparison written for the reader searching for an alternative to a specific product, rather than for Leaf360 by name. - [Shape alternatives](https://www.leaf360.com/compare/shape-alternatives) - [BNTouch alternatives](https://www.leaf360.com/compare/bntouch-alternatives) - [GoHighLevel alternatives](https://www.leaf360.com/compare/gohighlevel-alternatives) - [Salesforce alternatives for mortgage](https://www.leaf360.com/compare/salesforce-alternatives) - [Total Expert alternatives](https://www.leaf360.com/compare/total-expert-alternatives) - [Jungo alternatives](https://www.leaf360.com/compare/jungo-alternatives) - [Aidium alternatives](https://www.leaf360.com/compare/aidium-alternatives) - [Zeitro alternatives](https://www.leaf360.com/compare/zeitro-alternatives) - [Surefire alternatives](https://www.leaf360.com/compare/surefire-alternatives) - [RAD CRM alternatives](https://www.leaf360.com/compare/rad-crm-alternatives) - [Bonzo alternatives](https://www.leaf360.com/compare/bonzo-alternatives) - [Insellerate alternatives](https://www.leaf360.com/compare/insellerate-alternatives) - [Velocify alternatives](https://www.leaf360.com/compare/velocify-alternatives) - [Floify alternatives](https://www.leaf360.com/compare/floify-alternatives) - [HubSpot alternatives for mortgage](https://www.leaf360.com/compare/hubspot-alternatives) ## Integrations - [Integrations](https://www.leaf360.com/integrations): Every system Leaf360 connects to, by category, plus the MCP server. - [Arive](https://www.leaf360.com/integrations/arive): Two-way sync between the Arive LOS and Leaf360. - [Encompass](https://www.leaf360.com/integrations/encompass): Encompass milestones mapped to Leaf360 loan statuses. - [LendingPad](https://www.leaf360.com/integrations/lendingpad): Two-way sync with the LendingPad LOS. - [Calyx](https://www.leaf360.com/integrations/calyx), [Byte](https://www.leaf360.com/integrations/byte), [Lodasoft](https://www.leaf360.com/integrations/lodasoft), [Doma](https://www.leaf360.com/integrations/doma): Additional LOS connections. - [Follow Up Boss](https://www.leaf360.com/integrations/follow-up-boss): Sync for teams coming from Follow Up Boss. - [GoHighLevel](https://www.leaf360.com/integrations/go-high-level), [Salesforce](https://www.leaf360.com/integrations/salesforce), [HubSpot](https://www.leaf360.com/integrations/hubspot), [Pipedrive](https://www.leaf360.com/integrations/pipedrive), [Zoho CRM](https://www.leaf360.com/integrations/zoho-crm): Keep your CRM and connect Leaf360, or migrate at your pace. - [Zapier](https://www.leaf360.com/integrations/zapier), [Make](https://www.leaf360.com/integrations/make), [n8n](https://www.leaf360.com/integrations/n8n): Workflow tools. - [Google Workspace](https://www.leaf360.com/integrations/google-workspace), [Microsoft Teams](https://www.leaf360.com/integrations/microsoft-teams), [SendGrid](https://www.leaf360.com/integrations/sendgrid), [Calendly](https://www.leaf360.com/integrations/calendly), [DocuSign](https://www.leaf360.com/integrations/docusign): Email, calendar, meetings and documents. ## Blog - [The Leaf360 Blog](https://www.leaf360.com/blog): Essays and guides on mortgage, AI and the operating system layer. - [What is an AI Operating System for mortgage?](https://www.leaf360.com/blog/what-is-an-ai-operating-system-for-mortgage): The category, defined. - [What your seven tools actually cost](https://www.leaf360.com/blog/what-your-seven-tools-actually-cost): The real price of the cobbled stack: retyping, missed follow-up, invisible partners, compliance nobody owns. - [The wholesale broker's stack](https://www.leaf360.com/blog/the-wholesale-brokers-stack): Why lender approvals belong next to the pipeline, what the gap costs a broker, and the honest limits of guideline data. - [How to switch mortgage CRMs without losing a deal](https://www.leaf360.com/blog/how-to-switch-mortgage-crms-without-losing-a-deal): A migration order that works: leave loans in process alone, build stages first, import in slices, connect the LOS, then have Lia rebuild the follow-up. ## Docs and Support - [Zoom Integration](https://www.leaf360.com/docs/zoom-integration): How the Leaf360 Zoom integration works. - [Zoom Configuration](https://www.leaf360.com/docs/zoom-configuration): Setting up Zoom with Leaf360. - [Support](https://www.leaf360.com/support): Help with Leaf360 and integrations. - [Help center](https://help.leaf360.com): Guides for every Leaf360 workspace, the portals and Lia, including [plans and billing](https://help.leaf360.com/get-started/plans-and-billing). Add .md to any help page URL for plain markdown, or read [llms-full.txt](https://help.leaf360.com/llms-full.txt). ## Legal - [Privacy Policy](https://www.leaf360.com/privacy): How Leaf 360 Inc. collects, uses, and protects information. - [Terms and Conditions](https://www.leaf360.com/terms): Terms of service for Leaf360. - [Your privacy choices](https://www.leaf360.com/do-not-sell): Opt out of sharing your personal information with advertising and analytics partners. Global Privacy Control signals are honored automatically.